New Athlete Starter Package Now Available.

Now is the perfect time for new athletes to try Elite Athletic Development l CrossFit Arlington Heights l CrossFit Axis. Experience a workout community where people care about you, and create health & fitness programs with your goals in mind.

Know someone who has been thinking about giving EAD a try? Let them know that the time is right … right now!

We’re offering athletes new to our results-based health & fitness community a great special offer to kick-start their training. Each athlete who signs up November 7 – December 31 will receive the following for a $75 investment:

>  A custom, Elite Athletic Development training log

>  A premium CrossFit Arlington Heights tee shirt (men’s & women’s cuts)

>  Three Elite Athletic Development Movement Essentials™ classes — the ideal way to learn the nine fundamental CrossFit movements, plus another 15 or so movements used regularly in our MetCon and Strength & Power classes

>  One free MetCon or Strength & Power class

>  A free, Elite Athletic Development 3-2-1 Goal!™ consultation with one of our nationally-certified performance coaches

This package is valued at more than $200. Know someone who might be interested? Please have them call 847.394.8110 orl email Coach Karen.

3-2-1 Goal!™ Workshop Registration Now Open.

Workshops are scheduled for Dec. 5, 6 & 7. Register today.

Registration is now open for the December Elite Athletic Development 3-2-1 Goal!™ Workshop for January – February – March goal setting and optimum class mix planning.

We will offer two different workshops in December: one for athletes who attended the September workshop (2.0), and a second for athletes who are new to the goal setting process (1.0).

Introducing the EAD Combine.

By Jim Inman, Owner & Head Performance Coach, Elite Athletic Development l CrossFit Arlington Heights l CrossFit Axis

Normally upon hearing the name “Christine,” I’d spin around looking for a demonic 1958 Plymouth Fury. Nowadays, I break out in a sweat thinking about how to pace my 500-meter rows so as not to kill my deadlifts and box jumps.

You may have noticed that over the last few weeks we’ve included a variety of seemingly random tests before the daily workout. Rest assured there was nothing random about “Christine” and the six other tests; they make up the new EAD Combine.
The EAD Combine encourages EAD athletes at all levels to measure and track progress on a set of standardized movements. Each athlete who completes the EAD Combine will receive a composite score to track over the coming months as part of their Elite Athletic Development 3-2-1 Goal! ™ setting.

The name Elite Athletic Development sums up our training philosophy: we use a disciplined, science-based methodology to help our athletes achieve sustainable results. One of the cornerstones of that methodology is SAID: Specific Adaptation to Imposed Demand.

Many of you have heard me pontificate on the importance of SAID, and I’ll explain it in more detail in future articles, but for now, remember that the human body adapts to—and only to—the specific level of demand imposed upon it. That is why if you come in and only use the same 20 lb. kettlebell for every training session, you’ll eventually plateau and STOP IMPROVING. Every athlete must increase the imposed demand on the body on a regular basis to continue to make changes in body composition, and improve strength and conditioning. Simply put, if you keep doing the same weight—even in different movements—progress will stop; once progress stops, backsliding begins.

The new EAD Combine, used along with a training log, encourages you to train with intensity and purpose, track your progress, and achieve sustainable results. Watch for more information on the new, custom Elite Athletic Development training log. The training logs should arrive in the next three weeks, and available to you at cost ($15).

Questions, thoughts or reactions regarding the EAD Combine? Let us know.

CrossFit Games Hit the Airwaves.

You won't see Coach Rory or the athletes who represented the CrossFit Arlington Heights Community at the 2011 CrossFit Games Regionals at Navy Pier on the ESPN coverage (this year!), but the show should be fun viewing anyway.

Roast the root vegetables, toast the coconut, whip the whey and settle in for an evening of watching  the 2011 Reebok CrossFit Games on ESPN2.

The “Deuce” will air the Games Wednesday, Sept. 14, 7 p.m. cst for three consecutive weeks in four, thirty-minute episodes. The episodes will cover every event of the Mens and Womens competition.

Inspired to try CrossFit after watching the Games? Visit us at CrossFit Arlington Heights or CrossFit Axis for a free class.

Can’t wait for the coverage? Chase the link for the promo: 2011 CrossFit Games